{"id":158,"date":"2026-01-31T08:25:29","date_gmt":"2026-01-31T08:25:29","guid":{"rendered":"https:\/\/live.21lab.co\/ixlab\/?post_type=nproject&#038;p=158"},"modified":"2026-04-06T12:05:56","modified_gmt":"2026-04-06T12:05:56","slug":"rebranding-laboratorio-ntd","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/rebranding-laboratorio-ntd\/","title":{"rendered":"NTD Laborat\u00f3rio"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p data-start=\"183\" data-end=\"403\"><strong>Rebranding laborat\u00f3rio NTD<\/strong> &#8211; Conduzimos o projeto com foco em reposicionamento, clareza de marca e fortalecimento da presen\u00e7a no mercado, criando uma identidade mais moderna, consistente e alinhada ao crescimento da empresa.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading no-margin-bottom\">Desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"427\" data-end=\"495\">A NTD enfrentava um cen\u00e1rio comum em empresas em fase de evolu\u00e7\u00e3o:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Identidade visual<\/strong> desatualizada<\/li>\r\n\r\n\r\n\r\n<li><strong>Falta de consist\u00eancia<\/strong> na comunica\u00e7\u00e3o<\/li>\r\n\r\n\r\n\r\n<li><strong>Dificuldade<\/strong> em transmitir seu real posicionamento e valor<\/li>\r\n\r\n\r\n\r\n<li><strong>Percep\u00e7\u00e3o de marca<\/strong> abaixo do n\u00edvel dos servi\u00e7os entregues<\/li>\r\n<\/ul>\r\n<p data-start=\"699\" data-end=\"850\">O principal desafio era construir uma marca que refletisse com precis\u00e3o o momento atual da empresa, mais madura, estruturada e preparada para crescer.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/ntdlaboratorio.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 48px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225233 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD-1.jpg\" alt=\"Rebranding laborat\u00f3rio NTD\" width=\"1500\" height=\"798\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD-1.jpg 1500w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD-1-300x160.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD-1-1024x545.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD-1-768x409.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD-1-18x10.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">Solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"874\" data-end=\"988\">A Vauss desenvolveu um projeto completo de rebranding, indo al\u00e9m do visual e atuando na base estrat\u00e9gica da marca.<\/p>\r\n<p data-start=\"990\" data-end=\"1014\"><strong data-start=\"990\" data-end=\"1014\">Principais entregas:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Redefini\u00e7\u00e3o de posicionamento:<\/strong> Estrutura\u00e7\u00e3o da mensagem da marca, com foco em clareza, diferencia\u00e7\u00e3o e autoridade.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nova identidade visual:<\/strong> Cria\u00e7\u00e3o de um sistema visual moderno, profissional e escal\u00e1vel.<\/li>\r\n\r\n\r\n\r\n<li><strong>Padroniza\u00e7\u00e3o de comunica\u00e7\u00e3o:<\/strong> Diretrizes para garantir consist\u00eancia em todos os pontos de contato.<\/li>\r\n\r\n\r\n\r\n<li><strong>Aplica\u00e7\u00f5es pr\u00e1ticas da marca:<\/strong> Desenvolvimento de materiais e exemplos reais para uso no dia a dia.<\/li>\r\n<li><strong>Base para crescimento digital: <\/strong>Estrutura pronta para expans\u00e3o em canais digitais, marketing e novos produtos.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<p data-start=\"1602\" data-end=\"1689\">O rebranding trouxe uma <strong>evolu\u00e7\u00e3o clara na percep\u00e7\u00e3o da NTD<\/strong>, alinhando imagem e entrega.<\/p>\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<div class=\"wp-block-columns counter colorDark\">\r\n<div class=\"wp-block-column\">\r\n<p class=\"has-x-large-font-size\"><strong>45%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">na percep\u00e7\u00e3o de valor da marca<\/h6>\r\n<\/div>\r\n<div class=\"wp-block-column\">\r\n<p class=\"has-x-large-font-size\"><strong>20%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">na convers\u00e3o de oportunidades comerciais<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-225234 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD2.jpg\" alt=\"Rebranding NTD\" width=\"898\" height=\"674\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD2.jpg 898w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD2-300x225.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD2-768x576.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/APRESENTACAO-DE-MARCA-NTD2-16x12.jpg 16w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p data-start=\"154\" data-end=\"333\">O rebranding da NTD n\u00e3o era apenas uma mudan\u00e7a visual, era uma necessidade estrat\u00e9gica. A empresa j\u00e1 tinha evolu\u00eddo internamente, mas a marca n\u00e3o acompanhava esse crescimento.<br \/>Nosso foco foi traduzir essa maturidade em uma identidade mais clara, forte e consistente, capaz de posicionar a NTD no n\u00edvel que ela realmente atua.<br \/>Cada decis\u00e3o foi pensada para gerar percep\u00e7\u00e3o de valor, alinhamento de comunica\u00e7\u00e3o e base s\u00f3lida para crescimento.<\/p>\r\n<p data-start=\"154\" data-end=\"333\">Fernando Rocha &#8211; Head de cria\u00e7\u00e3o da Vauss<\/p>\r\n<\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Resultado: A nova marca refor\u00e7a o NTD como um laborat\u00f3rio t\u00e9cnico.<\/p>","protected":false},"featured_media":225231,"template":"","nproject-category":[16],"nproject-tag":[],"class_list":["post-158","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-agencia-de-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225231"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=158"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}