{"id":196,"date":"2026-02-01T03:01:33","date_gmt":"2026-02-01T03:01:33","guid":{"rendered":"https:\/\/live.21lab.co\/ixlab\/?post_type=nproject&#038;p=196"},"modified":"2026-04-08T12:36:22","modified_gmt":"2026-04-08T12:36:22","slug":"criacao-de-site-para-academia-de-lutas","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-para-academia-de-lutas\/","title":{"rendered":"Versus Fight Club"},"content":{"rendered":"<div class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\u00a0<\/div>\r\n<div>\u00a0<\/div>\r\n<div>\u00a0<\/div>\r\n<div>Cria\u00e7\u00e3o de site para academia de lutas: A Versus precisava transformar seu site em um canal ativo de aquisi\u00e7\u00e3o de alunos, alinhando sua autoridade no mundo das lutas com uma presen\u00e7a digital mais estrat\u00e9gica e orientada \u00e0 convers\u00e3o.<\/div>\r\n<div class=\"wp-block-columns alignwide\">\r\n<div class=\"wp-block-column\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">O desafio<\/h2>\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<p class=\"has-small-font-size\">A Versus Fight Club j\u00e1 era uma academia consolidada no mercado, com mais de uma d\u00e9cada de atua\u00e7\u00e3o e forte autoridade no segmento de artes marciais em S\u00e3o Paulo.<\/p>\r\n<p data-start=\"648\" data-end=\"753\">O principal desafio era traduzir essa credibilidade offline para o ambiente digital, criando site para academia de lutas que:<\/p>\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Representasse o n\u00edvel t\u00e9cnico<\/strong> e a autoridade da marca<\/li>\r\n<li><strong>Organizasse melhor<\/strong> as modalidades e informa\u00e7\u00f5es<\/li>\r\n<li><strong>Experi\u00eancia pouco orientada \u00e0 convers\u00e3o:<\/strong> Aus\u00eancia de uma jornada clara para levar o usu\u00e1rio at\u00e9 a contrata\u00e7\u00e3o ou agendamento de aula.<\/li>\r\n<li><strong>Organizasse melhor<\/strong> as modalidades e informa\u00e7\u00f5es<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/www.versusfightclub.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 48px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\">\r\n<div style=\"width: 900px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-196-1\" width=\"900\" height=\"396\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/bandicam-2026-04-06-07-52-25-666.mp4?_=1\" \/><a href=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/bandicam-2026-04-06-07-52-25-666.mp4\">https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/bandicam-2026-04-06-07-52-25-666.mp4<\/a><\/video><\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">Solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"1138\" data-end=\"1268\">A Vauss conduziu o projeto de cria\u00e7\u00e3o de site para academia de lutas com foco em estrat\u00e9gia, UX\/UI e performance, desenvolvendo uma estrutura digital orientada \u00e0 convers\u00e3o.<\/p>\r\n<p data-start=\"1270\" data-end=\"1294\"><strong data-start=\"1270\" data-end=\"1294\">Principais entregas:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Reposicionamento visual e estrutural: <\/strong>Cria\u00e7\u00e3o de uma interface moderna, com est\u00e9tica alinhada ao universo de alta performance das lutas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Arquitetura orientada \u00e0 convers\u00e3o:<\/strong> Organiza\u00e7\u00e3o clara das modalidades (Muaythai, Boxe, Jiu-Jitsu, Krav Mag\u00e1), facilitando a navega\u00e7\u00e3o e entendimento dos servi\u00e7os.<\/li>\r\n\r\n\r\n\r\n<li><strong>Landing pages estrat\u00e9gicas por modalidade: <\/strong>Conte\u00fados pensados para ranqueamento e capta\u00e7\u00e3o de leads qualificados.<\/li>\r\n\r\n\r\n\r\n<li><strong>Integra\u00e7\u00e3o com jornada de compra online:<\/strong> Implementa\u00e7\u00e3o de fluxo direto para contrata\u00e7\u00e3o de planos, reduzindo fric\u00e7\u00e3o e acelerando a decis\u00e3o do usu\u00e1rio.<\/li>\r\n<li><strong>SEO t\u00e9cnico e estrutura de conte\u00fado:\u00a0<\/strong>Otimiza\u00e7\u00e3o para buscas como \u201cacademia de muaythai em S\u00e3o Paulo\u201d e \u201caulas de boxe no centro de SP\u201d.<\/li>\r\n<li><strong data-start=\"2049\" data-end=\"2081\">Performance e responsividade:\u00a0<\/strong>Site leve, r\u00e1pido e totalmente adaptado para mobile, priorizando a experi\u00eancia do usu\u00e1rio.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"2202\" data-end=\"2332\">Com a nova estrutura digital, a Versus passou a ter um site alinhado com seu posicionamento e preparado para crescimento cont\u00ednuo.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>20%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">Aumento da taxa de convers\u00e3o de visitantes em alunos<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>56%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">Redu\u00e7\u00e3o de fric\u00e7\u00e3o no processo de contrata\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column\">\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1272\" src=\"https:\/\/live.21lab.co\/ixlab\/wp-content\/uploads\/2026\/02\/t2-1024x674.jpg\" alt=\"Cria\u00e7\u00e3o de site para academia de lutas\" width=\"1024\" height=\"674\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/t2-1024x674.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/t2-300x197.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/t2-768x505.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/02\/t2.jpg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n<div class=\"wp-block-column\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p data-start=\"163\" data-end=\"322\">A gente j\u00e1 tinha uma opera\u00e7\u00e3o forte dentro da academia, mas no digital n\u00e3o refletia isso. O site antigo n\u00e3o convertia e n\u00e3o mostrava o n\u00edvel real da Versus.<\/p>\r\n<p data-start=\"329\" data-end=\"523\">Com a Vauss, conseguimos transformar o site em um canal de vendas de verdade. Hoje o aluno entende melhor as modalidades, chega mais preparado e, principalmente, j\u00e1 entra pronto pra contratar.<\/p>\r\n<p data-start=\"530\" data-end=\"671\">O que mais fez diferen\u00e7a foi a forma estrat\u00e9gica que o projeto foi pensado, n\u00e3o foi s\u00f3 design, foi estrutura, posicionamento e resultado.<\/p>\r\n<strong><cite>Vinicius &#8211; Versus Fight Club<\/cite><\/strong><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>\r\n<div class=\"wp-block-column\">\r\n<h2>\u00a0<\/h2>\r\n<h2 class=\"wp-block-heading no-margin\">Conclus\u00e3o<\/h2>\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<p data-start=\"3095\" data-end=\"3234\">O projeto da Versus Fight Club mostra como um site bem estruturado vai al\u00e9m da est\u00e9tica, ele se torna um ativo estrat\u00e9gico de crescimento.<\/p>\r\n<p data-start=\"3236\" data-end=\"3400\">A combina\u00e7\u00e3o entre design, performance e estrat\u00e9gia permitiu transformar o digital em um verdadeiro canal de aquisi\u00e7\u00e3o, alinhado com a for\u00e7a da marca no mundo real.<\/p>\r\n<p data-start=\"3236\" data-end=\"3400\">Se voc\u00ea busca um projeto de <strong data-start=\"205\" data-end=\"287\">cria\u00e7\u00e3o de site estrat\u00e9gico, focado em convers\u00e3o e gera\u00e7\u00e3o de resultados reais<\/strong>, a Vauss pode te ajudar.<\/p>\r\n<p data-start=\"3236\" data-end=\"3400\">Desenvolvemos experi\u00eancias digitais que n\u00e3o s\u00f3 representam sua marca, mas <strong data-start=\"389\" data-end=\"438\">geram leads, vendas e crescimento consistente<\/strong>.<\/p>\r\n<p data-start=\"3236\" data-end=\"3400\"><a href=\"https:\/\/vauss.com.br\/en\/contato\/\">Fale direto com nosso time<\/a> e entenda como podemos estruturar seu projeto.<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cria\u00e7\u00e3o de site para academia de lutas focado em convers\u00e3o.<\/p>","protected":false},"featured_media":225229,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-196","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225229"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=196"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}