{"id":225769,"date":"2026-04-08T12:17:39","date_gmt":"2026-04-08T12:17:39","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225769"},"modified":"2026-04-08T12:37:32","modified_gmt":"2026-04-08T12:37:32","slug":"criacao-de-site-ntd-laboratorio","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-ntd-laboratorio\/","title":{"rendered":"NTD Laborat\u00f3rio"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" data-start=\"529\" data-end=\"649\"><strong>O NTD Laborat\u00f3rio<\/strong> possu\u00eda um site com estrutura desatualizada, dificuldade de navega\u00e7\u00e3o e baixa capacidade de convers\u00e3o.<\/p>\r\n<p data-start=\"651\" data-end=\"917\">Apesar da autoridade t\u00e9cnica e certifica\u00e7\u00f5es relevantes, a presen\u00e7a digital n\u00e3o transmitia confian\u00e7a de forma clara, nem facilitava o entendimento dos servi\u00e7os. Al\u00e9m disso, o site n\u00e3o estava preparado para ranquear no Google nem para captar leads de forma eficiente.<\/p>\r\n<p data-start=\"919\" data-end=\"1061\">O principal desafio foi alinhar a experi\u00eancia digital ao n\u00edvel t\u00e9cnico da empresa e transformar o site em um ativo estrat\u00e9gico de crescimento.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"lgrvx7\" data-start=\"108\" data-end=\"161\"><strong>Estrutura de site desatualizada<\/strong> e pouco intuitiva<\/li>\r\n<li data-section-id=\"13x31e9\" data-start=\"162\" data-end=\"223\"><strong>Baixa clareza na comunica\u00e7\u00e3o<\/strong> dos servi\u00e7os e certifica\u00e7\u00f5es<\/li>\r\n<li data-section-id=\"147z5f0\" data-start=\"224\" data-end=\"296\"><strong>Falta de posicionamento digital<\/strong> alinhado \u00e0 autoridade do laborat\u00f3rio<\/li>\r\n<li data-section-id=\"13mcfm6\" data-start=\"297\" data-end=\"357\"><strong>Experi\u00eancia do usu\u00e1rio confusa<\/strong>, dificultando a navega\u00e7\u00e3o<\/li>\r\n<li data-section-id=\"rs7030\" data-start=\"358\" data-end=\"417\"><strong>Aus\u00eancia de estrat\u00e9gia de convers\u00e3o<\/strong> (capta\u00e7\u00e3o de leads)<\/li>\r\n<li data-section-id=\"tpxb62\" data-start=\"418\" data-end=\"493\"><strong>Site n\u00e3o otimizado para SEO<\/strong> e baixo potencial de ranqueamento no Google<\/li>\r\n<li data-section-id=\"1ogn7x5\" data-start=\"494\" data-end=\"569\"><strong>Dificuldade em transmitir confian\u00e7a e credibilidade<\/strong> no ambiente digital<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/ntdlaboratorio.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225767 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/ntd-site.webp\" alt=\"Redesign site NTD laborat\u00f3rio\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/ntd-site.webp 1500w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/ntd-site-300x225.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/ntd-site-1024x768.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/ntd-site-768x576.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/ntd-site-16x12.webp 16w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">A solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" data-start=\"1086\" data-end=\"1196\">A Vauss conduziu um redesign completo, baseado em estrat\u00e9gia, comportamento do usu\u00e1rio e boas pr\u00e1ticas de SEO.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"1nbv64s\" data-start=\"1218\" data-end=\"1308\"><strong data-start=\"1220\" data-end=\"1254\">Nova arquitetura de informa\u00e7\u00e3o<\/strong>, organizada por servi\u00e7os, certifica\u00e7\u00f5es e segmentos<\/li>\r\n<li data-section-id=\"ikdw3v\" data-start=\"1309\" data-end=\"1389\"><strong data-start=\"1311\" data-end=\"1349\">UX\/UI profissional e institucional<\/strong>, refor\u00e7ando credibilidade e confian\u00e7a<\/li>\r\n<li data-section-id=\"ogvjai\" data-start=\"1390\" data-end=\"1459\"><strong data-start=\"1392\" data-end=\"1412\">Copy estrat\u00e9gica<\/strong>, com foco em clareza, autoridade e convers\u00e3o<\/li>\r\n<li data-section-id=\"1htayhx\" data-start=\"1460\" data-end=\"1540\"><strong data-start=\"1462\" data-end=\"1485\">SEO Optimization<\/strong>, com estrutura preparada para ranqueamento no Google<\/li>\r\n<li data-section-id=\"mr9tjl\" data-start=\"1541\" data-end=\"1621\"><strong data-start=\"1543\" data-end=\"1566\">Performance t\u00e9cnica<\/strong>, garantindo carregamento r\u00e1pido e melhor experi\u00eancia<\/li>\r\n<li data-section-id=\"vdrbjc\" data-start=\"1622\" data-end=\"1714\"><strong data-start=\"1624\" data-end=\"1658\">Estrutura de capta\u00e7\u00e3o de leads<\/strong>, com formul\u00e1rios estrat\u00e9gicos e CTAs bem posicionados<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" data-start=\"1884\" data-end=\"1937\">Com base na nova estrutura e nas melhorias aplicadas:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>40<\/strong>%<\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">Aumento na gera\u00e7\u00e3o de leads qualificados.<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>70%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">Melhor posicionamento no Google para termos estrat\u00e9gicos<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-1979 size-large\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg\" alt=\"\" width=\"900\" height=\"514\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-768x439.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1536x878.jpg 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-2048x1170.jpg 2048w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Nosso foco foi transformar o site da NTD em uma ferramenta de neg\u00f3cio. Criamos uma estrutura clara, confi\u00e1vel e otimizada para que o usu\u00e1rio entenda rapidamente o valor da empresa e avance para o contato.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O novo site do NTD Laborat\u00f3rio posiciona de forma estrat\u00e9gica.<\/p>","protected":false},"featured_media":225767,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-225769","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225767"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225769"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225769"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}