{"id":225776,"date":"2025-10-08T12:38:56","date_gmt":"2025-10-08T12:38:56","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225776"},"modified":"2026-04-15T23:45:42","modified_gmt":"2026-04-15T23:45:42","slug":"redesign-site-auditeste","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/redesign-site-auditeste\/","title":{"rendered":"Auditeste"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"256\" data-end=\"555\">A Vauss desenvolveu o <strong>redesign do site Auditeste<\/strong> com o objetivo de fortalecer sua presen\u00e7a digital, traduzir sua autoridade em qualidade de software e estruturar o site como um canal ativo de gera\u00e7\u00e3o de leads. O projeto uniu UX\/UI estrat\u00e9gico, SEO t\u00e9cnico e uma comunica\u00e7\u00e3o orientada \u00e0 convers\u00e3o.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"klbznm\" data-start=\"580\" data-end=\"647\"><strong>Site com estrutura pouco estrat\u00e9gica<\/strong> para aquisi\u00e7\u00e3o de clientes<\/li>\r\n<li data-section-id=\"1llzjpx\" data-start=\"648\" data-end=\"706\"><strong>Comunica\u00e7\u00e3o t\u00e9cnica sem clareza<\/strong> para tomada de decis\u00e3o<\/li>\r\n<li data-section-id=\"13el079\" data-start=\"707\" data-end=\"773\"><strong>Dificuldade em transmitir autoridade<\/strong> e diferencial competitivo<\/li>\r\n<li data-section-id=\"1xyok7b\" data-start=\"774\" data-end=\"855\"><strong>Baixa explora\u00e7\u00e3o comercial dos servi\u00e7os<\/strong> (QA, outsourcing e solu\u00e7\u00f5es digitais)<\/li>\r\n<li data-section-id=\"gihx6\" data-start=\"856\" data-end=\"898\"><strong>Experi\u00eancia do usu\u00e1rio pouco intuitiva<\/strong><\/li>\r\n<li data-section-id=\"1r8zizn\" data-start=\"899\" data-end=\"960\"><strong>Estrutura n\u00e3o otimizada para SEO<\/strong> e ranqueamento no Google<\/li>\r\n<li data-section-id=\"mqe8v3\" data-start=\"961\" data-end=\"1034\"><strong>Falta de um fluxo claro de convers\u00e3o<\/strong> (contato, reuni\u00e3o, demonstra\u00e7\u00e3o)<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/auditeste.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225777 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2025\/10\/auditeste.webp\" alt=\"redesign site auditeste\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2025\/10\/auditeste.webp 1500w, https:\/\/vauss.com.br\/wp-content\/uploads\/2025\/10\/auditeste-300x225.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2025\/10\/auditeste-1024x768.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2025\/10\/auditeste-768x576.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2025\/10\/auditeste-16x12.webp 16w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">A solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"1059\" data-end=\"1177\">A Vauss conduziu um redesign completo, reposicionando o site da Auditeste como uma plataforma estrat\u00e9gica de neg\u00f3cios.<\/p>\r\n<p data-start=\"1179\" data-end=\"1197\">O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"pueyos\" data-start=\"1199\" data-end=\"1285\"><strong data-start=\"1201\" data-end=\"1235\">Nova arquitetura de informa\u00e7\u00e3o<\/strong>, organizada por solu\u00e7\u00f5es e objetivos do cliente<\/li>\r\n<li data-section-id=\"19ncwss\" data-start=\"1286\" data-end=\"1358\"><strong data-start=\"1288\" data-end=\"1319\">UX\/UI moderno e tecnol\u00f3gico<\/strong>, alinhado ao posicionamento da marca<\/li>\r\n<li data-section-id=\"11x8bmk\" data-start=\"1359\" data-end=\"1437\"><strong data-start=\"1361\" data-end=\"1381\">Copy estrat\u00e9gica<\/strong>, simplificando o t\u00e9cnico e refor\u00e7ando valor percebido<\/li>\r\n<li data-section-id=\"n8tm4k\" data-start=\"1438\" data-end=\"1514\"><strong data-start=\"1440\" data-end=\"1475\">Estrutura orientada \u00e0 convers\u00e3o<\/strong>, com CTAs claros e fluxo de capta\u00e7\u00e3o<\/li>\r\n<li data-section-id=\"qbnj40\" data-start=\"1515\" data-end=\"1589\"><strong data-start=\"1517\" data-end=\"1541\">SEO t\u00e9cnico aplicado<\/strong>, preparando o site para ranqueamento org\u00e2nico<\/li>\r\n<li data-section-id=\"1xc0uwy\" data-start=\"1590\" data-end=\"1672\"><strong data-start=\"1592\" data-end=\"1617\">Performance otimizada<\/strong>, garantindo carregamento r\u00e1pido e melhor experi\u00eancia<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"1884\" data-end=\"1937\">Com base na nova estrutura e nas melhorias aplicadas:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>40<\/strong>%<\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">Aumento na gera\u00e7\u00e3o de leads qualificados<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>60%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">Melhor posicionamento no Google para termos estrat\u00e9gicos<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-1979 size-large\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg\" alt=\"\" width=\"900\" height=\"514\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-768x439.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1536x878.jpg 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-2048x1170.jpg 2048w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Nosso objetivo foi transformar um site institucional em uma ferramenta de aquisi\u00e7\u00e3o. Organizamos a informa\u00e7\u00e3o, simplificamos o discurso t\u00e9cnico e criamos uma experi\u00eancia que conecta autoridade com convers\u00e3o.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Estrutura orientada \u00e0 convers\u00e3o.<\/p>","protected":false},"featured_media":225777,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-225776","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225777"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225776"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225776"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}