{"id":225779,"date":"2026-04-08T13:08:34","date_gmt":"2026-04-08T13:08:34","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225779"},"modified":"2026-04-13T17:13:48","modified_gmt":"2026-04-13T17:13:48","slug":"criacao-de-site-consultoria-empresarial","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-consultoria-empresarial\/","title":{"rendered":"MM Consultoria Empresarial"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p data-start=\"273\" data-end=\"595\">A Vauss desenvolveu o redesign do site da MM Consultoria Empresarial com foco em fortalecer sua autoridade no mercado tribut\u00e1rio, organizar a comunica\u00e7\u00e3o dos servi\u00e7os e transformar o site em um canal estrat\u00e9gico de gera\u00e7\u00e3o de leads. O projeto integrou UX\/UI profissional, SEO t\u00e9cnico e uma estrutura orientada \u00e0 convers\u00e3o.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading no-margin-bottom\">O desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"has-small-font-size\">Apesar da <strong>expertise da empresa<\/strong> em reduzir carga tribut\u00e1ria e garantir conformidade fiscal, o site n\u00e3o traduzia esse valor de forma eficiente para o usu\u00e1rio.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"oi5mam\" data-start=\"620\" data-end=\"681\"><strong>Site sem estrutura estrat\u00e9gica<\/strong> para aquisi\u00e7\u00e3o de clientes<\/li>\r\n<li data-section-id=\"q773p\" data-start=\"682\" data-end=\"744\"><strong>Comunica\u00e7\u00e3o t\u00e9cnica pouco clara<\/strong> para o p\u00fablico empresarial<\/li>\r\n<li data-section-id=\"1qa50pg\" data-start=\"745\" data-end=\"842\"><strong>Dificuldade em evidenciar diferenciais<\/strong> como recupera\u00e7\u00e3o de cr\u00e9ditos e planejamento tribut\u00e1rio<\/li>\r\n<li data-section-id=\"7v99iu\" data-start=\"843\" data-end=\"896\"><strong>Baixa percep\u00e7\u00e3o de autoridade<\/strong> no ambiente digital<\/li>\r\n<li data-section-id=\"gihx6\" data-start=\"897\" data-end=\"939\"><strong>Experi\u00eancia do usu\u00e1rio pouco intuitiva<\/strong><\/li>\r\n<li data-section-id=\"1oc7i1z\" data-start=\"940\" data-end=\"997\"><strong>Falta de otimiza\u00e7\u00e3o para SEO<\/strong> e ranqueamento no Google<\/li>\r\n<li data-section-id=\"7nqbwy\" data-start=\"998\" data-end=\"1076\"><strong>Aus\u00eancia de um fluxo claro de convers\u00e3o<\/strong> (diagn\u00f3stico, contato, fechamento)<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/www.mmconsultoriaempresarial.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 48px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225780 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm.webp\" alt=\"cria\u00e7\u00e3o de site consultoria empresarial\" width=\"2000\" height=\"1500\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm.webp 2000w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm-300x225.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm-1024x768.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm-768x576.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm-1536x1152.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mm-16x12.webp 16w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">A solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"1299\" data-end=\"1411\">A Vauss conduziu um redesign completo, reposicionando o site como uma plataforma digital orientada a resultados.<\/p>\r\n<p data-start=\"1413\" data-end=\"1431\">O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"16djvss\" data-start=\"1433\" data-end=\"1569\"><strong data-start=\"1435\" data-end=\"1469\">Nova arquitetura de informa\u00e7\u00e3o<\/strong>, estruturando servi\u00e7os como consultoria tribut\u00e1ria, recupera\u00e7\u00e3o de cr\u00e9ditos e planejamento fiscal<\/li>\r\n<li data-section-id=\"12li9l7\" data-start=\"1570\" data-end=\"1651\"><strong data-start=\"1572\" data-end=\"1609\">UX\/UI institucional e estrat\u00e9gico<\/strong>, transmitindo confian\u00e7a e credibilidade<\/li>\r\n<li data-section-id=\"j9o5ue\" data-start=\"1652\" data-end=\"1742\"><strong data-start=\"1654\" data-end=\"1684\">Copy orientada \u00e0 convers\u00e3o<\/strong>, simplificando o t\u00e9cnico e destacando benef\u00edcios claros<\/li>\r\n<li data-section-id=\"8obz4k\" data-start=\"1743\" data-end=\"1814\"><strong data-start=\"1745\" data-end=\"1769\">SEO t\u00e9cnico aplicado<\/strong>, preparando o site para ranquear no Google<\/li>\r\n<li data-section-id=\"dzc0m8\" data-start=\"1815\" data-end=\"1901\"><strong data-start=\"1817\" data-end=\"1851\">Estrutura de capta\u00e7\u00e3o de leads<\/strong>, com CTAs estrat\u00e9gicos e formul\u00e1rios otimizados<\/li>\r\n<li data-section-id=\"hiomo1\" data-start=\"1902\" data-end=\"1975\"><strong data-start=\"1904\" data-end=\"1929\">Performance otimizada<\/strong>, garantindo velocidade e melhor experi\u00eancia<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"has-small-font-size\">A <strong>comunica\u00e7\u00e3o foi reformulada<\/strong> para evidenciar pontos-chave do neg\u00f3cio, como seguran\u00e7a jur\u00eddica, redu\u00e7\u00e3o de custos e efici\u00eancia fiscal, pilares centrais da atua\u00e7\u00e3o da empresa.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>35%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">na gera\u00e7\u00e3o de leads qualificados<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>28%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">na taxa de convers\u00e3o do site<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-1979\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg\" alt=\"\" width=\"600\" height=\"343\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-768x439.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1536x878.jpg 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-2048x1170.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Nosso objetivo foi transformar um site t\u00e9cnico em uma ferramenta comercial. Organizamos a informa\u00e7\u00e3o, fortalecemos a percep\u00e7\u00e3o de autoridade e criamos uma jornada clara para convers\u00e3o.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A comunica\u00e7\u00e3o foi reformulada para evidenciar pontos-chave do neg\u00f3cio.<\/p>","protected":false},"featured_media":225780,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-225779","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225780"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225779"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225779"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}