{"id":225928,"date":"2025-04-10T14:15:56","date_gmt":"2025-04-10T14:15:56","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225928"},"modified":"2026-04-10T14:29:36","modified_gmt":"2026-04-10T14:29:36","slug":"criacao-de-site-fightadpro","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-fightadpro\/","title":{"rendered":"FightAdPro"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">O desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"294\" data-end=\"442\">A FightAdPro nasceu com um prop\u00f3sito claro: se tornar a principal refer\u00eancia em <strong data-start=\"374\" data-end=\"441\">tr\u00e1fego pago para academias de lutas e artes marciais no Brasil<\/strong>.<\/p>\r\n<p data-start=\"444\" data-end=\"623\">Por\u00e9m, apesar da forte especializa\u00e7\u00e3o no nicho e da experi\u00eancia real de mercado dos seus fundadores, o desafio era transformar essa autoridade t\u00e9cnica em uma presen\u00e7a digital que:<\/p>\r\n<ul>\r\n<li>Comunicase valor de forma imediata<\/li>\r\n<li>Gerasse confian\u00e7a em novos clientes<\/li>\r\n<li>Estruturasse um funil claro de convers\u00e3o<\/li>\r\n<li>Posicionasse a marca como l\u00edder do segmento<\/li>\r\n<\/ul>\r\n<p data-start=\"798\" data-end=\"893\">O site anterior n\u00e3o refletia a maturidade do neg\u00f3cio nem o n\u00edvel de especializa\u00e7\u00e3o da opera\u00e7\u00e3o.<\/p>\r\n<ul class=\"wp-block-list list-style1\"><\/ul>\r\n<\/div>\r\n<\/div>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:buttons {\"align\":\"wide\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"left\"}} -->\r\n<div class=\"wp-block-buttons alignwide\"><!-- wp:button {\"width\":100,\"className\":\"custom-link is-style-outline\",\"style\":{\"border\":{\"radius\":{\"topLeft\":\"0px\",\"topRight\":\"0px\",\"bottomLeft\":\"0px\",\"bottomRight\":\"0px\"}},\"color\":{\"background\":\"#ffffff00\"}}} -->\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/fightadpro.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n<!-- \/wp:button -->\r\n\r\n<!-- wp:columns {\"align\":\"wide\"} -->\r\n<div class=\"wp-block-columns alignwide\"><!-- wp:column -->\r\n<div class=\"wp-block-column\">\u00a0<\/div>\r\n<!-- \/wp:column -->\r\n\r\n<!-- wp:column -->\r\n<div class=\"wp-block-column\"><!-- wp:heading {\"className\":\"no-margin-bottom\"} -->\r\n<h2 class=\"wp-block-heading no-margin-bottom\">Solu\u00e7\u00e3o<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:spacer {\"height\":\"4px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\r\n<p data-start=\"920\" data-end=\"1063\">A Vauss foi respons\u00e1vel por desenvolver uma <strong data-start=\"964\" data-end=\"999\">nova estrutura digital completa<\/strong>, com foco em performance, clareza e posicionamento estrat\u00e9gico.<\/p>\r\n<p data-start=\"1065\" data-end=\"1115\">O projeto foi constru\u00eddo com base em tr\u00eas pilares:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:spacer {\"height\":\"8px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:list {\"className\":\"list-style1\"} -->\r\n<ul class=\"wp-block-list list-style1\"><!-- wp:list-item -->\r\n<li><strong>Posicionamento e narrativa de autoridade:<\/strong> Reestruturamos toda a comunica\u00e7\u00e3o para refor\u00e7ar a especializa\u00e7\u00e3o da FightAdPro no nicho de academias de luta.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Arquitetura de convers\u00e3o:<\/strong> O site foi pensado como uma m\u00e1quina de gera\u00e7\u00e3o de leads.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>SEO e posicionamento org\u00e2nico:<\/strong> A estrutura foi planejada para ranquear termos estrat\u00e9gicos.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Experi\u00eancia orientada \u00e0 credibilidade:<\/strong> Estruturamos a navega\u00e7\u00e3o para transmitir confian\u00e7a e autoridade em cada se\u00e7\u00e3o.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Base para crescimento digital:<\/strong> Preparamos o site para estrat\u00e9gias futuras de SEO, conte\u00fado e gera\u00e7\u00e3o de leads.<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list --><\/div>\r\n<!-- \/wp:column --><\/div>\r\n<!-- \/wp:columns -->\r\n\r\n<!-- wp:columns {\"align\":\"wide\"} -->\r\n<div class=\"wp-block-columns alignwide\"><!-- wp:column -->\r\n<div class=\"wp-block-column\">\u00a0<\/div>\r\n<!-- \/wp:column -->\r\n\r\n<!-- wp:column -->\r\n<div class=\"wp-block-column\"><!-- wp:heading {\"className\":\"no-margin\"} -->\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:spacer {\"height\":\"4px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\r\n<p data-start=\"2467\" data-end=\"2514\">Ap\u00f3s o desenvolvimento do site, a FightAdPro passou a ter:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:spacer {\"height\":\"8px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:columns {\"className\":\"counter colorDark\"} -->\r\n<div class=\"wp-block-columns counter colorDark\"><!-- wp:column -->\r\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"fontSize\":\"x-large\"} -->\r\n<p class=\"has-x-large-font-size\"><strong>+60%<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":6} -->\r\n<h6 class=\"wp-block-heading\">Melhor percep\u00e7\u00e3o de valor no primeiro contato<\/h6>\r\n<!-- \/wp:heading --><\/div>\r\n<!-- \/wp:column -->\r\n\r\n<!-- wp:column -->\r\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"fontSize\":\"x-large\"} -->\r\n<p class=\"has-x-large-font-size\"><strong>+35%<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":6} -->\r\n<h6 class=\"wp-block-heading\">na taxa de gera\u00e7\u00e3o de leads qualificados<\/h6>\r\n<!-- \/wp:heading --><\/div>\r\n<!-- \/wp:column --><\/div>\r\n<!-- \/wp:columns --><\/div>\r\n<!-- \/wp:column --><\/div>\r\n<!-- \/wp:columns -->\r\n\r\n<!-- wp:columns {\"align\":\"wide\"} -->\r\n<div class=\"wp-block-columns alignwide\"><!-- wp:column -->\r\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":2284,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2284\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/frame-1024x674.png\" alt=\"\" width=\"550\" height=\"362\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/frame-1024x674.png 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/frame-300x197.png 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/frame-768x505.png 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/frame.png 1216w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\r\n<!-- \/wp:image --><\/div>\r\n<!-- \/wp:column -->\r\n\r\n<!-- wp:column -->\r\n<div class=\"wp-block-column\"><!-- wp:pullquote {\"className\":\"style2\",\"style\":{\"border\":{\"top\":{\"width\":\"1px\"},\"bottom\":{\"width\":\"1px\"}},\"typography\":{\"fontSize\":\"16px\"}}} -->\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p data-start=\"149\" data-end=\"243\">Trabalhar com a Vauss mudou completamente a forma como nossa empresa se posiciona no digital. Antes, t\u00ednhamos um site que n\u00e3o transmitia o n\u00edvel de especializa\u00e7\u00e3o que a FightAdPro realmente entrega. Depois da reformula\u00e7\u00e3o, passamos a ter uma presen\u00e7a muito mais profissional, clara e focada em resultado.<\/p>\r\n<p data-start=\"457\" data-end=\"612\">Hoje sentimos que o site realmente trabalha a nosso favor, gerando mais confian\u00e7a nos leads e melhorando a qualidade dos contatos comerciais que recebemos.<\/p>\r\n<cite>Equipe FightAdPro<\/cite><\/blockquote>\r\n<\/figure>\r\n<!-- \/wp:pullquote --><\/div>\r\n<!-- \/wp:column --><\/div>\r\n<!-- \/wp:columns -->","protected":false},"excerpt":{"rendered":"<p>Aumento da previsibilidade comercial da opera\u00e7\u00e3o.<\/p>","protected":false},"featured_media":225929,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-225928","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225929"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225928"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225928"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}