{"id":225953,"date":"2026-04-13T17:02:45","date_gmt":"2026-04-13T17:02:45","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225953"},"modified":"2026-04-13T17:17:00","modified_gmt":"2026-04-13T17:17:00","slug":"criacao-de-site-mental-pro","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-mental-pro\/","title":{"rendered":"Mental PRO"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>Cria\u00e7\u00e3o de site Mental PRO &#8211; A Mental PRO \u00e9 uma healthtech especializada em solu\u00e7\u00f5es de sa\u00fade mental para empresas, utilizando tecnologia e ci\u00eancia de dados para prevenir o adoecimento emocional e melhorar a performance organizacional.<\/p>\r\n<p>Com um posicionamento altamente t\u00e9cnico e humano ao mesmo tempo, o desafio era traduzir essa complexidade em uma presen\u00e7a digital clara, estrat\u00e9gica e orientada \u00e0 convers\u00e3o.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" data-section-id=\"1s1g12o\" data-start=\"698\" data-end=\"712\">{ Desafio }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"714\" data-end=\"772\">O principal desafio do projeto de Cria\u00e7\u00e3o de site Mental PRO foi estruturar um site que:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"oi5mam\" data-start=\"620\" data-end=\"681\">Comunicasse <strong data-start=\"788\" data-end=\"833\">autoridade t\u00e9cnica + sensibilidade humana<\/strong><\/li>\r\n<li data-section-id=\"q773p\" data-start=\"682\" data-end=\"744\"><strong>Explicasse solu\u00e7\u00f5es complexas<\/strong> de forma simples<\/li>\r\n<li data-section-id=\"1qa50pg\" data-start=\"745\" data-end=\"842\">Posicionasse a marca como <strong data-start=\"911\" data-end=\"953\">refer\u00eancia em sa\u00fade mental corporativa<\/strong><\/li>\r\n<li data-section-id=\"7v99iu\" data-start=\"843\" data-end=\"896\"><strong>Convertesse visitantes<\/strong> em leads qualificados<\/li>\r\n<li data-section-id=\"gihx6\" data-start=\"897\" data-end=\"939\"><strong>Experi\u00eancia do usu\u00e1rio<\/strong> pouco intuitiva<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; background-color: #ffffff00;\" href=\"https:\/\/mentalpro.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 48px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225955 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental.webp\" alt=\"Mental PRO\" width=\"2000\" height=\"1500\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental.webp 2000w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental-300x225.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental-1024x768.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental-768x576.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental-1536x1152.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/mental-16x12.webp 16w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\" data-section-id=\"1ggnsqq\" data-start=\"1253\" data-end=\"1276\">{ Estrat\u00e9gia Vauss }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p data-start=\"1278\" data-end=\"1370\">A Vauss desenvolveu um projeto completo com foco em <strong data-start=\"1330\" data-end=\"1369\">posicionamento, clareza e convers\u00e3o<\/strong>:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li data-section-id=\"16djvss\" data-start=\"1433\" data-end=\"1569\"><strong>Apresenta de forma clara<\/strong> o ecossistema de solu\u00e7\u00f5es da Mental PRO<\/li>\r\n<li data-section-id=\"12li9l7\" data-start=\"1570\" data-end=\"1651\">Traduz conceitos t\u00e9cnicos em uma <strong>comunica\u00e7\u00e3o acess\u00edvel<\/strong><\/li>\r\n<li data-section-id=\"j9o5ue\" data-start=\"1652\" data-end=\"1742\"><strong>Refor\u00e7a credibilidade<\/strong> com base cient\u00edfica e dados<\/li>\r\n<li data-section-id=\"8obz4k\" data-start=\"1743\" data-end=\"1814\"><strong>Cria uma jornada l\u00f3gica<\/strong> at\u00e9 a convers\u00e3o<\/li>\r\n<li data-section-id=\"dzc0m8\" data-start=\"1815\" data-end=\"1901\">Home estrat\u00e9gica com <strong>proposta de valor clara<\/strong><\/li>\r\n<li data-section-id=\"hiomo1\" data-start=\"1902\" data-end=\"1975\">P\u00e1gina institucional com <strong>posicionamento e autoridade<\/strong><\/li>\r\n<li data-section-id=\"hiomo1\" data-start=\"1902\" data-end=\"1975\"><strong>Conte\u00fado educacional<\/strong> (blog)<\/li>\r\n<li data-section-id=\"1kkr2mr\" data-start=\"2626\" data-end=\"2656\">Fluxo de <strong>capta\u00e7\u00e3o de leads<\/strong><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\" data-section-id=\"hqq32r\" data-start=\"2663\" data-end=\"2680\">{ Resultados }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"has-small-font-size\">Com a nova presen\u00e7a digital, a <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mental PRO<\/span><\/span><\/strong> passou a operar como um <strong data-start=\"2775\" data-end=\"2799\">ativo de crescimento<\/strong>, n\u00e3o apenas institucional.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>35%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">aumento na qualidade dos leads gerados<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>28%<\/strong><\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">aumento convers\u00e3o em reuni\u00f5es comerciais<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-1979\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg\" alt=\"\" width=\"600\" height=\"343\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-768x439.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1536x878.jpg 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-2048x1170.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>O projeto da Mental PRO exigiu um equil\u00edbrio muito claro entre profundidade t\u00e9cnica e clareza de comunica\u00e7\u00e3o. Nosso foco foi transformar uma solu\u00e7\u00e3o complexa em uma experi\u00eancia simples, estrat\u00e9gica e orientada \u00e0 convers\u00e3o.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A comunica\u00e7\u00e3o foi reformulada para evidenciar pontos-chave do neg\u00f3cio.<\/p>","protected":false},"featured_media":225955,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-225953","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225955"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225953"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225953"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}