{"id":225991,"date":"2026-04-15T17:00:09","date_gmt":"2026-04-15T17:00:09","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225991"},"modified":"2026-04-15T17:15:11","modified_gmt":"2026-04-15T17:15:11","slug":"redesign-site-getnet","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/redesign-site-getnet\/","title":{"rendered":"Getnet"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>O case conceitual desenvolvido pela Vauss prop\u00f5e o <strong>redesign do site da Getnet<\/strong> com o objetivo de transformar sua presen\u00e7a digital em um canal ativo de aquisi\u00e7\u00e3o, utilizando intelig\u00eancia artificial para personalizar a experi\u00eancia e maximizar convers\u00f5es. O projeto integra UX estrat\u00e9gico, SEO, GEO e automa\u00e7\u00e3o inteligente de vendas.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Excesso de informa\u00e7\u00e3o sem hierarquia clara<\/strong> impactando a tomada de decis\u00e3o<\/li>\r\n<li><strong>Falta de personaliza\u00e7\u00e3o da jornada<\/strong> para diferentes perfis de clientes<\/li>\r\n<li><strong>CTAs dispersos e pouco estrat\u00e9gicos<\/strong>, reduzindo convers\u00e3o<\/li>\r\n<li><strong>Comunica\u00e7\u00e3o centrada no produto<\/strong>, com baixo foco em benef\u00edcios<\/li>\r\n<li><strong>Aus\u00eancia de intelig\u00eancia comportamental<\/strong> em tempo real<\/li>\r\n<li><strong>Baixa explora\u00e7\u00e3o de dados e IA<\/strong> para otimiza\u00e7\u00e3o da experi\u00eancia<\/li>\r\n<li><strong>Estrutura limitada para SEO e GEO<\/strong>, reduzindo visibilidade em buscadores e IA<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/getnet.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225989 size-large\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/get-819x1024.webp\" alt=\"redesign site getnet\" width=\"819\" height=\"1024\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/get-819x1024.webp 819w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/get-240x300.webp 240w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/get-768x960.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/get-10x12.webp 10w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/get.webp 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">A solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss prop\u00f4s um redesign completo, reposicionando o site da Getnet como uma plataforma inteligente de aquisi\u00e7\u00e3o e convers\u00e3o.<\/p>\r\n<p>O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>UX din\u00e2mico com IA<\/strong>, adaptando conte\u00fado em tempo real conforme o perfil do usu\u00e1rio<\/li>\r\n<li><strong>Arquitetura de convers\u00e3o (CRO)<\/strong>, com foco em clareza, decis\u00e3o r\u00e1pida e CTA dominante<\/li>\r\n<li><strong>Copy estrat\u00e9gica orientada a resultados<\/strong>, destacando benef\u00edcios e diferenciais<\/li>\r\n<li><strong>Estrutura otimizada para SEO e GEO<\/strong>, preparada para buscadores e IA generativa<\/li>\r\n<li><strong>Simulador inteligente de taxas<\/strong>, aumentando transpar\u00eancia e engajamento<\/li>\r\n<li><strong>Chatbot com IA para vendas<\/strong>, qualificando e convertendo leads automaticamente<\/li>\r\n<li><strong>Automa\u00e7\u00e3o de recupera\u00e7\u00e3o de leads<\/strong> com base em comportamento do usu\u00e1rio<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Com base na nova estrutura e nas melhorias aplicadas:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>40%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento na taxa de convers\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>30%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Redu\u00e7\u00e3o na taxa de rejei\u00e7\u00e3o (bounce rate)<\/h6>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>20%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tempo m\u00e9dio de navega\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>32%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Gera\u00e7\u00e3o de leads mais qualificados<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-1979\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg\" alt=\"\" width=\"600\" height=\"343\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-300x171.jpg 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1024x585.jpg 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-768x439.jpg 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-1536x878.jpg 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-1-2048x1170.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>O futuro dos sites n\u00e3o \u00e9 ser apenas bonito. \u00c9 ser inteligente, adapt\u00e1vel e orientado \u00e0 convers\u00e3o. Com IA aplicada ao UX, transformamos p\u00e1ginas em verdadeiras m\u00e1quinas de vendas.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>IA aplicada ao UX para transformar a experi\u00eancia digital da Getnet.<\/p>","protected":false},"featured_media":225994,"template":"","nproject-category":[32],"nproject-tag":[],"class_list":["post-225991","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-case-conceitual"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225994"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225991"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225991"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}