{"id":225996,"date":"2024-04-15T23:53:52","date_gmt":"2024-04-15T23:53:52","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225996"},"modified":"2026-04-16T00:16:50","modified_gmt":"2026-04-16T00:16:50","slug":"criacao-de-site-geoplas","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-geoplas\/","title":{"rendered":"Geoplas"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss foi respons\u00e1vel pelo <strong>desenvolvimento do novo site da Geoplas<\/strong>, com o objetivo de transformar sua presen\u00e7a digital em um canal ativo de gera\u00e7\u00e3o de demanda. O projeto foi estruturado com foco em performance, SEO e GEO (Generative Engine Optimization), posicionando a marca para buscadores e motores de intelig\u00eancia artificial.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Baixa visibilidade org\u00e2nica<\/strong> nos buscadores para produtos estrat\u00e9gicos<\/li>\r\n<li><strong>Estrutura limitada para SEO t\u00e9cnico<\/strong>, dificultando indexa\u00e7\u00e3o e ranqueamento<\/li>\r\n<li><strong>Falta de organiza\u00e7\u00e3o clara dos produtos<\/strong>, impactando a experi\u00eancia do usu\u00e1rio<\/li>\r\n<li><strong>Comunica\u00e7\u00e3o pouco orientada a benef\u00edcios<\/strong>, com foco excessivo t\u00e9cnico<\/li>\r\n<li><strong>Aus\u00eancia de estrat\u00e9gia para IA (GEO)<\/strong>, limitando presen\u00e7a em buscas generativas<\/li>\r\n<li><strong>Jornada de navega\u00e7\u00e3o pouco fluida<\/strong>, sem condu\u00e7\u00e3o clara para or\u00e7amento<\/li>\r\n<li><strong>Baixo aproveitamento do site como canal comercial<\/strong><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/geoplas.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-225998 size-large\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2-1024x682.webp\" alt=\"Cria\u00e7\u00e3o de site Geoplas\" width=\"900\" height=\"599\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2-1024x682.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2-300x200.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2-768x512.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2-1536x1024.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2-18x12.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/geoplas2.webp 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">A solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss desenvolveu um novo site para a Geoplas, reposicionando a marca como refer\u00eancia digital no segmento de pl\u00e1sticos e comunica\u00e7\u00e3o visual, com foco em performance e gera\u00e7\u00e3o de leads.<\/p>\r\n<p>O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Arquitetura estrat\u00e9gica de conte\u00fado<\/strong>, organizada por categorias e inten\u00e7\u00e3o de busca<\/li>\r\n<li><strong>Estrutura otimizada para SEO e GEO<\/strong>, preparada para Google e IA generativa<\/li>\r\n<li><strong>UX\/UI moderno e orientado \u00e0 convers\u00e3o<\/strong>, com foco em clareza e navega\u00e7\u00e3o fluida<\/li>\r\n<li><strong>Copy estrat\u00e9gica<\/strong>, destacando aplica\u00e7\u00f5es e benef\u00edcios dos produtos<\/li>\r\n<li><strong>CTAs otimizados para gera\u00e7\u00e3o de or\u00e7amento<\/strong>, reduzindo fric\u00e7\u00e3o na jornada<\/li>\r\n<li><strong>Base t\u00e9cnica otimizada<\/strong> para performance e Core Web Vitals<\/li>\r\n<li><strong>Escalabilidade para crescimento de conte\u00fado<\/strong> e novas p\u00e1ginas<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Com base na nova estrutura e posicionamento digital:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>35%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tr\u00e1fego org\u00e2nico qualificado<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>28%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Redu\u00e7\u00e3o na taxa de rejei\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>22%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tempo m\u00e9dio de navega\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>30%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Crescimento na gera\u00e7\u00e3o de leads<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-225993 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova.webp\" alt=\"\" width=\"600\" height=\"343\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova.webp 600w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-300x172.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-18x10.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Empresas industriais que dominam o digital deixam de depender apenas de relacionamento comercial e passam a gerar demanda ativa. O site precisa ser uma m\u00e1quina de aquisi\u00e7\u00e3o, n\u00e3o apenas institucional.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Desenvolvimento do site da Geoplas com foco em SEO, performance e IA.<\/p>","protected":false},"featured_media":225998,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-225996","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/225998"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225996"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225996"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}