{"id":225999,"date":"2026-01-16T00:18:11","date_gmt":"2026-01-16T00:18:11","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=225999"},"modified":"2026-04-16T00:26:54","modified_gmt":"2026-04-16T00:26:54","slug":"redesign-site-banco-neon","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/redesign-site-banco-neon\/","title":{"rendered":"Banco Neon"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Desafio<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>O estudo conceitual desenvolvido pela Vauss prop\u00f5e o <strong>redesign do site do Banco Neon<\/strong>, com o objetivo de transformar sua experi\u00eancia digital em uma plataforma mais estrat\u00e9gica, orientada \u00e0 convers\u00e3o e preparada para SEO e GEO (IA). O foco foi otimizar a jornada do usu\u00e1rio e aumentar a efici\u00eancia comercial do ambiente digital.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Excesso de informa\u00e7\u00f5es no hero<\/strong>, dificultando clareza da proposta principal<\/li>\r\n<li><strong>Hierarquia visual pouco eficiente<\/strong>, reduzindo foco nos CTAs<\/li>\r\n<li><strong>Comunica\u00e7\u00e3o dispersa entre produtos<\/strong>, sem direcionamento claro<\/li>\r\n<li><strong>Baixa explora\u00e7\u00e3o de benef\u00edcios<\/strong>, com foco mais funcional que estrat\u00e9gico<\/li>\r\n<li><strong>Jornada fragmentada<\/strong> entre conta, cr\u00e9dito e investimentos<\/li>\r\n<li><strong>Estrutura limitada para SEO e GEO<\/strong>, impactando presen\u00e7a em buscas e IA<\/li>\r\n<li><strong>Pouco uso de intelig\u00eancia de convers\u00e3o<\/strong> na interface<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/neon.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-226001 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/insta1.webp\" alt=\"Redesign site banco Neon\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/insta1.webp 1080w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/insta1-240x300.webp 240w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/insta1-819x1024.webp 819w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/insta1-768x960.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/01\/insta1-10x12.webp 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">A solu\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss prop\u00f4s um redesign completo, reposicionando o site do Neon como uma plataforma de aquisi\u00e7\u00e3o digital orientada \u00e0 performance e convers\u00e3o.<\/p>\r\n<p>O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Reestrutura\u00e7\u00e3o do hero<\/strong> com foco em proposta clara e CTA dominante<\/li>\r\n<li><strong>UX orientado \u00e0 convers\u00e3o (CRO)<\/strong>, simplificando a jornada do usu\u00e1rio<\/li>\r\n<li><strong>Arquitetura estrat\u00e9gica de conte\u00fado<\/strong>, organizada por inten\u00e7\u00e3o de busca<\/li>\r\n<li><strong>Copy mais persuasiva<\/strong>, destacando benef\u00edcios e diferenciais<\/li>\r\n<li><strong>Estrutura otimizada para SEO e GEO<\/strong>, preparada para buscadores e IA<\/li>\r\n<li><strong>Segmenta\u00e7\u00e3o de produtos<\/strong> (conta, cr\u00e9dito, investimentos) com clareza<\/li>\r\n<li><strong>Base para personaliza\u00e7\u00e3o com IA<\/strong> na experi\u00eancia do usu\u00e1rio<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">Resultados<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Com base nas melhorias propostas no estudo conceitual:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>45%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento potencial na taxa de convers\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>30%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Redu\u00e7\u00e3o da fric\u00e7\u00e3o na jornada do usu\u00e1rio<\/h6>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>25%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tempo de navega\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>35%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Melhoria na gera\u00e7\u00e3o de leads qualificados<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-225993 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova.webp\" alt=\"\" width=\"600\" height=\"343\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova.webp 600w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-300x172.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova-18x10.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>O futuro dos bancos digitais est\u00e1 na simplicidade estrat\u00e9gica. N\u00e3o basta ter um app forte, o site precisa converter, educar e gerar demanda com intelig\u00eancia.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Seu site n\u00e3o \u00e9 vitrine. \u00c9 m\u00e1quina de aquisi\u00e7\u00e3o.<\/p>","protected":false},"featured_media":226000,"template":"","nproject-category":[32],"nproject-tag":[],"class_list":["post-225999","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-case-conceitual"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/225999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/226000"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=225999"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=225999"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=225999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}