{"id":226009,"date":"2026-04-17T11:59:13","date_gmt":"2026-04-17T11:59:13","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=226009"},"modified":"2026-04-23T10:56:07","modified_gmt":"2026-04-23T10:56:07","slug":"criacao-de-site-para-empresa-de-gestao-de-risco","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-para-empresa-de-gestao-de-risco\/","title":{"rendered":"Assertiva"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">{ Desafio }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss foi respons\u00e1vel pela <strong>cria\u00e7\u00e3o do novo site da Assertiva<\/strong>, cria\u00e7\u00e3o de site para empresa de gest\u00e3o de risco com o objetivo de transformar sua presen\u00e7a digital em um canal estrat\u00e9gico de gera\u00e7\u00e3o de demanda. O projeto foi desenvolvido com foco em SEO, GEO (IA) e convers\u00e3o, posicionando a empresa de forma mais clara e competitiva no mercado financeiro.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Comunica\u00e7\u00e3o excessivamente t\u00e9cnica<\/strong>, dificultando entendimento do usu\u00e1rio<\/li>\r\n<li><strong>Baixa explora\u00e7\u00e3o de palavras-chave estrat\u00e9gicas<\/strong> no segmento financeiro<\/li>\r\n<li><strong>Estrutura limitada para SEO<\/strong>, impactando visibilidade org\u00e2nica<\/li>\r\n<li><strong>Falta de clareza na apresenta\u00e7\u00e3o das solu\u00e7\u00f5es<\/strong><\/li>\r\n<li><strong>Jornada pouco orientada \u00e0 convers\u00e3o<\/strong><\/li>\r\n<li><strong>Layout com baixa hierarquia visual<\/strong><\/li>\r\n<li><strong>Aus\u00eancia de estrutura preparada para GEO (IA)<\/strong><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/assertivanegocios.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-226419 size-full\" style=\"image-rendering: -webkit-optimize-contrast; width: 100%; height: auto;\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1.webp\" alt=\"Cria\u00e7\u00e3o de site para empresa de gest\u00e3o de risco\" width=\"2500\" height=\"1250\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1.webp 2500w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1-300x150.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1-1024x512.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1-768x384.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1-1536x768.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1-2048x1024.webp 2048w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/assertiva-3-1-18x9.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">{ A solu\u00e7\u00e3o }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss desenvolveu um novo site estrat\u00e9gico, reposicionando a Assertiva como uma empresa refer\u00eancia em an\u00e1lise de cr\u00e9dito e gest\u00e3o de risco no ambiente digital.<\/p>\r\n<p>O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Arquitetura de conte\u00fado orientada a SEO<\/strong>, baseada em inten\u00e7\u00e3o de busca<\/li>\r\n<li><strong>Estrutura otimizada para SEO e GEO<\/strong>, preparada para Google e IA<\/li>\r\n<li><strong>UX\/UI moderno e corporativo<\/strong>, focado em clareza e navega\u00e7\u00e3o<\/li>\r\n<li><strong>Copy estrat\u00e9gica<\/strong>, traduzindo solu\u00e7\u00f5es t\u00e9cnicas em benef\u00edcios<\/li>\r\n<li><strong>CTAs posicionados estrategicamente<\/strong> para gera\u00e7\u00e3o de leads<\/li>\r\n<li><strong>Base t\u00e9cnica otimizada<\/strong> para performance e Core Web Vitals<\/li>\r\n<li><strong>Estrutura escal\u00e1vel<\/strong> para crescimento de conte\u00fado e campanhas<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">{ Resultados }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Com base na nova estrutura e posicionamento digital:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>35%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tr\u00e1fego org\u00e2nico<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>28%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Redu\u00e7\u00e3o da taxa de rejei\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>22%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tempo de navega\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>30%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Crescimento na gera\u00e7\u00e3o de leads<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova.webp\" alt=\"Fernando Rocha Vauss\" width=\"600\" height=\"343\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Empresas de dados precisam traduzir complexidade em clareza. Um site bem estruturado transforma tecnologia em gera\u00e7\u00e3o de demanda.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cria\u00e7\u00e3o de site para empresa de gest\u00e3o de risco com foco em performance.<\/p>","protected":false},"featured_media":226010,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-226009","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/226009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/226010"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=226009"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=226009"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=226009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}