{"id":226013,"date":"2024-04-17T12:23:42","date_gmt":"2024-04-17T12:23:42","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=226013"},"modified":"2026-04-17T12:39:16","modified_gmt":"2026-04-17T12:39:16","slug":"criacao-de-site-ferramentaria-e-estamparia","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/criacao-de-site-ferramentaria-e-estamparia\/","title":{"rendered":"Rosth"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">{ Desafio }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Cria\u00e7\u00e3o de site ferramentaria e estamparia &#8211; A Vauss foi respons\u00e1vel pela <strong>cria\u00e7\u00e3o do novo site da Rosth<\/strong>, empresa especializada em ferramentaria, estamparia e usinagem de precis\u00e3o. O objetivo foi transformar sua presen\u00e7a digital em um canal estrat\u00e9gico de gera\u00e7\u00e3o de oportunidades, com foco em SEO, GEO (IA) e posicionamento no setor industrial.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Comunica\u00e7\u00e3o excessivamente institucional<\/strong>, com baixo foco comercial<\/li>\r\n<li><strong>Baixa presen\u00e7a org\u00e2nica no Google<\/strong><\/li>\r\n<li><strong>Estrutura limitada para SEO industrial<\/strong><\/li>\r\n<li><strong>Dificuldade em explicar servi\u00e7os t\u00e9cnicos<\/strong> de forma clara<\/li>\r\n<li><strong>Layout com baixo impacto visual<\/strong><\/li>\r\n<li><strong>Pouca valoriza\u00e7\u00e3o de diferenciais e certifica\u00e7\u00f5es<\/strong><\/li>\r\n<li><strong>Aus\u00eancia de jornada orientada \u00e0 gera\u00e7\u00e3o de or\u00e7amento<\/strong><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rosth.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-226015 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth.webp\" alt=\"Cria\u00e7\u00e3o de site ferramentaria e estamparia\" width=\"2000\" height=\"1500\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth.webp 2000w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth-300x225.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth-1024x768.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth-768x576.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth-1536x1152.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2024\/04\/rosth-16x12.webp 16w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">{ A solu\u00e7\u00e3o }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss desenvolveu um novo site estrat\u00e9gico, reposicionando a Rosth como uma empresa industrial moderna, confi\u00e1vel e orientada \u00e0 excel\u00eancia.<\/p>\r\n<p>O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Arquitetura de conte\u00fado orientada a SEO industrial<\/strong><\/li>\r\n<li><strong>Estrutura otimizada para SEO e GEO<\/strong>, preparada para buscadores e IA<\/li>\r\n<li><strong>UX\/UI com est\u00e9tica industrial moderna<\/strong><\/li>\r\n<li><strong>Copy estrat\u00e9gica<\/strong>, traduzindo servi\u00e7os t\u00e9cnicos em valor<\/li>\r\n<li><strong>CTAs posicionados para gera\u00e7\u00e3o de or\u00e7amento<\/strong><\/li>\r\n<li><strong>Base t\u00e9cnica otimizada<\/strong> para performance<\/li>\r\n<li><strong>Estrutura escal\u00e1vel<\/strong> para expans\u00e3o de conte\u00fado<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">{ Resultados }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Com base na nova estrutura e posicionamento digital:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>32%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tr\u00e1fego org\u00e2nico<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>25%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Redu\u00e7\u00e3o da taxa de rejei\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>20%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento no tempo de navega\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>35%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Crescimento nos pedidos de or\u00e7amento<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/04\/perfil-nova.webp\" alt=\"Fernando Rocha Vauss\" width=\"600\" height=\"343\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Empresas industriais precisam comunicar precis\u00e3o com clareza. Um site estrat\u00e9gico transforma capacidade t\u00e9cnica em gera\u00e7\u00e3o de oportunidades.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cria\u00e7\u00e3o de site industrial para usinagem e ferramentaria.<\/p>","protected":false},"featured_media":226015,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-226013","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/226013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/226015"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=226013"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=226013"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=226013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}