{"id":226288,"date":"2023-04-20T22:17:05","date_gmt":"2023-04-20T22:17:05","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=226288"},"modified":"2026-04-20T22:30:51","modified_gmt":"2026-04-20T22:30:51","slug":"portal-de-conteudo-maceio-e-massa","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/portal-de-conteudo-maceio-e-massa\/","title":{"rendered":"Maceio \u00e9 Massa"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">{ Desafio }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss analisou o portal de conte\u00fado <strong>Macei\u00f3 \u00e9 Massa<\/strong>, uma iniciativa de promo\u00e7\u00e3o tur\u00edstica com forte apelo visual e institucional, criada para posicionar a cidade de Macei\u00f3 como um dos principais destinos tur\u00edsticos do Brasil. Apesar do alto potencial de branding e alcance, o ambiente digital apresentava limita\u00e7\u00f5es estrat\u00e9gicas importantes, operando como uma vitrine inspiracional, mas sem estrutura orientada \u00e0 gera\u00e7\u00e3o de demanda, capta\u00e7\u00e3o de leads ou convers\u00e3o.<\/p>\r\n<p>O desafio do Portal de conte\u00fado Macei\u00f3 \u00e9 Massa foi transformar esse modelo em uma plataforma digital estrat\u00e9gica, capaz de guiar o usu\u00e1rio ao longo de toda a jornada, da descoberta at\u00e9 a decis\u00e3o de viagem, integrando experi\u00eancia, conte\u00fado, SEO e performance.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Aus\u00eancia de estrutura de convers\u00e3o<\/strong>, sem CTAs estrat\u00e9gicos ou captura de leads<\/li>\r\n<li><strong>Navega\u00e7\u00e3o superficial<\/strong>, sem aprofundamento por interesse do usu\u00e1rio<\/li>\r\n<li><strong>Baixa explora\u00e7\u00e3o de SEO<\/strong>, com pouca estrutura orientada \u00e0 inten\u00e7\u00e3o de busca<\/li>\r\n<li><strong>Falta de p\u00e1ginas estrat\u00e9gicas<\/strong> como roteiros, guias e conte\u00fados de decis\u00e3o<\/li>\r\n<li><strong>Experi\u00eancia limitada \u00e0 inspira\u00e7\u00e3o<\/strong>, sem condu\u00e7\u00e3o para planejamento da viagem<\/li>\r\n<li><strong>Aus\u00eancia de integra\u00e7\u00e3o com servi\u00e7os tur\u00edsticos<\/strong> (hot\u00e9is, passeios, experi\u00eancias)<\/li>\r\n<li><strong>Falta de personaliza\u00e7\u00e3o e intelig\u00eancia de dados<\/strong> no comportamento do usu\u00e1rio<\/li>\r\n<li><strong>Baixa reten\u00e7\u00e3o e profundidade de navega\u00e7\u00e3o<\/strong><\/li>\r\n<li><strong>Estrutura n\u00e3o preparada para GEO (IA)<\/strong> e novos mecanismos de busca<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/maceioemassa.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-226289 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio.webp\" alt=\"Portal de conte\u00fado Macei\u00f3 \u00e9 Massa\" width=\"2000\" height=\"1500\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio.webp 2000w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio-300x225.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio-1024x768.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio-768x576.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio-1536x1152.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/maceio-16x12.webp 16w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin-bottom\">{ A solu\u00e7\u00e3o }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>A Vauss estruturou uma abordagem completa para transformar o Portal de conte\u00fado Macei\u00f3 \u00e9 Massa em uma plataforma digital de turismo orientada \u00e0 performance, integrando experi\u00eancia do usu\u00e1rio, SEO estrat\u00e9gico e convers\u00e3o.<\/p>\r\n<p>O projeto foi desenvolvido com base em tr\u00eas pilares principais: reorganiza\u00e7\u00e3o da jornada do usu\u00e1rio, constru\u00e7\u00e3o de autoridade org\u00e2nica e implementa\u00e7\u00e3o de intelig\u00eancia digital.<\/p>\r\n<p>O projeto incluiu:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list list-style1\">\r\n<li><strong>Reestrutura\u00e7\u00e3o completa da arquitetura do site<\/strong>, organizada por jornada (explorar, planejar e reservar)<\/li>\r\n<li><strong>Cria\u00e7\u00e3o de clusters de conte\u00fado estrat\u00e9gico<\/strong>, como \u201co que fazer em Macei\u00f3\u201d, \u201croteiros de viagem\u201d e \u201cmelhores praias\u201d<\/li>\r\n<li><strong>SEO orientado \u00e0 inten\u00e7\u00e3o de busca<\/strong>, focado em tr\u00e1fego qualificado e decis\u00e3o de viagem<\/li>\r\n<li><strong>Estrutura otimizada para SEO e GEO (IA)<\/strong>, preparada para Google e assistentes inteligentes<\/li>\r\n<li><strong>UX\/UI moderno e orientado \u00e0 experi\u00eancia<\/strong>, com navega\u00e7\u00e3o fluida e conte\u00fado escane\u00e1vel<\/li>\r\n<li><strong>Implementa\u00e7\u00e3o de CTAs estrat\u00e9gicos<\/strong> ao longo da jornada do usu\u00e1rio<\/li>\r\n<li><strong>Estrat\u00e9gia de captura de leads<\/strong>, com ofertas como roteiros e guias personalizados<\/li>\r\n<li><strong>Integra\u00e7\u00e3o com parceiros tur\u00edsticos<\/strong>, criando um ecossistema de convers\u00e3o<\/li>\r\n<li><strong>Base para recomenda\u00e7\u00f5es personalizadas com IA<\/strong>, adaptadas ao perfil do usu\u00e1rio<\/li>\r\n<li><strong>Estrutura escal\u00e1vel<\/strong> para campanhas de m\u00eddia paga e crescimento cont\u00ednuo<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading no-margin\">{ Resultados }<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 4px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Com base na nova estrutura estrat\u00e9gica proposta pela Vauss, o projeto Portal de conte\u00fado Macei\u00f3 \u00e9 Massa passa a operar como um ativo digital orientado \u00e0 performance, com potencial de crescimento cont\u00ednuo em tr\u00e1fego, engajamento e gera\u00e7\u00e3o de demanda tur\u00edstica.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 8px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>+60%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Crescimento em tr\u00e1fego org\u00e2nico qualificado<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>+40%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Aumento esperado no tempo de perman\u00eancia<\/h6>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>+35%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Crescimento na profundidade de navega\u00e7\u00e3o<\/h6>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-x-large-font-size\"><strong>+50%<\/strong><\/p>\r\n<h6 class=\"wp-block-heading\">Gera\u00e7\u00e3o de leads e oportunidades<\/h6>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-226291 size-full\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/depoimento-maceio.webp\" alt=\"depoimento head\" width=\"599\" height=\"399\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/depoimento-maceio.webp 599w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/depoimento-maceio-300x200.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2023\/04\/depoimento-maceio-18x12.webp 18w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width: 1px; border-bottom-width: 1px; font-size: 16px;\">\r\n<blockquote>\r\n<p>Turismo n\u00e3o se constr\u00f3i apenas com inspira\u00e7\u00e3o. Quando estruturado com estrat\u00e9gia, dados e experi\u00eancia, ele se transforma em uma m\u00e1quina real de gera\u00e7\u00e3o de demanda.<\/p>\r\n<cite>FERNANDO ROCHA &#8211; HEAD DE CRIA\u00c7\u00c3O DA VAUSS<\/cite><\/blockquote>\r\n<\/figure>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Transforma\u00e7\u00e3o do portal \u201cMacei\u00f3 \u00e9 Massa\u201d em uma plataforma digital estrat\u00e9gic","protected":false},"featured_media":226289,"template":"","nproject-category":[20],"nproject-tag":[],"class_list":["post-226288","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-criacao-de-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/226288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/226289"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=226288"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=226288"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=226288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}