{"id":226974,"date":"2026-10-14T15:46:18","date_gmt":"2026-10-14T15:46:18","guid":{"rendered":"https:\/\/vauss.com.br\/?post_type=nproject&#038;p=226974"},"modified":"2026-10-14T15:55:58","modified_gmt":"2026-10-14T15:55:58","slug":"alquo-branding-para-medicina-diagnostica","status":"publish","type":"nproject","link":"https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/","title":{"rendered":"ALQUO: Branding para Medicina Diagn\u00f3stica"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">Branding para medicina diagn\u00f3stica ALQUO &#8211; O projeto<\/h2>\n<p>A cria\u00e7\u00e3o de uma marca para o setor de sa\u00fade exige mais do que uma identidade visual sofisticada. \u00c9 necess\u00e1rio construir uma percep\u00e7\u00e3o de confian\u00e7a, credibilidade cient\u00edfica e proximidade humana, especialmente em um mercado no qual a experi\u00eancia do paciente \u00e9 t\u00e3o importante quanto a qualidade dos servi\u00e7os oferecidos.<\/p>\n<p>Foi a partir dessa premissa que a Vauss desenvolveu o projeto de <strong>naming, branding e identidade visual da ALQUO<\/strong>, uma nova marca de medicina diagn\u00f3stica concebida para o mercado de S\u00e3o Paulo, com foco em exames de imagem e procedimentos diagn\u00f3sticos especializados.<\/p>\n<p>O desafio era desenvolver uma identidade contempor\u00e2nea, com posicionamento premium, capaz de transmitir precis\u00e3o e autoridade sem recorrer aos elementos visuais tradicionalmente associados a laborat\u00f3rios e cl\u00ednicas m\u00e9dicas.<\/p>\n<p>O resultado \u00e9 uma proposta de marca que combina estrat\u00e9gia, design e comunica\u00e7\u00e3o para construir uma presen\u00e7a pr\u00f3pria no segmento de medicina diagn\u00f3stica.<\/p>\n<div id='gallery-1' class='gallery galleryid-226974 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-01\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diag\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-01.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-02\/'><img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diag\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-02.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-03\/'><img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diag\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-03.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2 data-pm-slice=\"1 1 []\">O desafio: diferenciar uma marca em um mercado consolidado<\/h2>\n<p>O mercado de medicina diagn\u00f3stica \u00e9 marcado pela presen\u00e7a de grandes redes, marcas tradicionais e empresas que investem continuamente em tecnologia, estrutura e experi\u00eancia de atendimento.<\/p>\n<p>Nesse cen\u00e1rio, criar uma nova marca exige encontrar um territ\u00f3rio de diferencia\u00e7\u00e3o que v\u00e1 al\u00e9m de atributos convencionais, como qualidade, modernidade e confian\u00e7a.<\/p>\n<p>Para a ALQUO, o desafio consistia em equilibrar tr\u00eas dimens\u00f5es fundamentais:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Autoridade cient\u00edfica:<\/strong> construir uma identidade associada \u00e0 precis\u00e3o, ao conhecimento e \u00e0 responsabilidade m\u00e9dica.<\/li>\n<li><strong>Experi\u00eancia humana:<\/strong> transmitir acolhimento, respeito e aten\u00e7\u00e3o individualizada aos pacientes.<\/li>\n<li><strong>Sofistica\u00e7\u00e3o contempor\u00e2nea:<\/strong> desenvolver uma linguagem visual premium, memor\u00e1vel e aplic\u00e1vel a ambientes f\u00edsicos e digitais.<\/li>\n<\/ul>\n<p>A estrat\u00e9gia buscou estabelecer uma marca com personalidade pr\u00f3pria, capaz de traduzir a complexidade da medicina diagn\u00f3stica em uma experi\u00eancia visual e verbal clara, elegante e acess\u00edvel.<\/p>\n<h2>Naming: a constru\u00e7\u00e3o do nome ALQUO<\/h2>\n<p>O processo de naming partiu de uma an\u00e1lise conceitual do segmento, do posicionamento desejado e das caracter\u00edsticas necess\u00e1rias para uma marca de medicina diagn\u00f3stica premium.<\/p>\n<p>A dire\u00e7\u00e3o criativa privilegiou nomes curtos, de boa presen\u00e7a visual, sonoridade marcante e flexibilidade para representar diferentes especialidades m\u00e9dicas.<\/p>\n<p><strong>ALQUO<\/strong> foi selecionado como nome de trabalho por sua constru\u00e7\u00e3o abstrata, concisa e contempor\u00e2nea.<\/p>\n<p>Com cinco letras e uma estrutura fon\u00e9tica direta, o nome permite desenvolver uma identidade propriet\u00e1ria sem depender de express\u00f5es m\u00e9dicas convencionais ou descri\u00e7\u00f5es excessivamente t\u00e9cnicas.<\/p>\n<p>Sua proposta de significado \u00e9 constru\u00edda pela pr\u00f3pria experi\u00eancia da marca, associando precis\u00e3o cient\u00edfica, percep\u00e7\u00e3o e sensibilidade humana.<\/p>\n<p>O descritivo <strong>Medicina Diagn\u00f3stica<\/strong> complementa o nome, estabelecendo uma identifica\u00e7\u00e3o objetiva com o segmento de atua\u00e7\u00e3o.<\/p>\n<h2>Branding estrat\u00e9gico: precis\u00e3o com sensibilidade<\/h2>\n<p>A estrat\u00e9gia de branding da ALQUO foi desenvolvida a partir de um conceito central:<\/p>\n<p><strong>Precis\u00e3o com sensibilidade.<\/strong><\/p>\n<p>Essa ideia orienta a personalidade, a linguagem e o universo visual da marca.<\/p>\n<p>A proposta \u00e9 representar uma medicina diagn\u00f3stica que reconhece a import\u00e2ncia do conhecimento cient\u00edfico e, ao mesmo tempo, valoriza a individualidade de cada paciente.<\/p>\n<p>O posicionamento combina cinco atributos essenciais: sofistica\u00e7\u00e3o, precis\u00e3o, humanidade, contemporaneidade e serenidade.<\/p>\n<p>Mais do que construir uma marca visualmente atraente, o objetivo foi desenvolver uma identidade capaz de transmitir seguran\u00e7a, clareza e respeito em cada ponto de contato.<\/p>\n<p>Essa plataforma estrat\u00e9gica tamb\u00e9m orientou o desenvolvimento do manifesto, do tom de voz e das diretrizes de comunica\u00e7\u00e3o institucional.<\/p>\n<div id='gallery-2' class='gallery galleryid-226974 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-04\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diag\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-04.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-05\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diag\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-05.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-06\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diag\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-06.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2 data-pm-slice=\"1 1 []\">Identidade visual: sofistica\u00e7\u00e3o em cada detalhe<\/h2>\n<p>O desenvolvimento da identidade visual da ALQUO teve como ponto de partida a cria\u00e7\u00e3o de um logotipo tipogr\u00e1fico de personalidade marcante.<\/p>\n<p>O lettering foi trabalhado com aten\u00e7\u00e3o \u00e0s propor\u00e7\u00f5es, ao equil\u00edbrio visual, ao contraste dos tra\u00e7os e \u00e0 legibilidade, buscando uma express\u00e3o sofisticada e contempor\u00e2nea.<\/p>\n<p>A constru\u00e7\u00e3o privilegia a for\u00e7a do pr\u00f3prio nome, com interven\u00e7\u00f5es tipogr\u00e1ficas que proporcionam reconhecimento sem comprometer a clareza da leitura.<\/p>\n<p>A paleta crom\u00e1tica selecionada combina <strong>azul-noite, branco porcelana, cinza peltro, azul slate e cobre<\/strong>, estabelecendo uma identidade baseada em profundidade, contraste e equil\u00edbrio.<\/p>\n<p>Enquanto o azul-noite refor\u00e7a a seriedade institucional, os tons claros proporcionam luminosidade e organiza\u00e7\u00e3o. O cobre atua como elemento de distin\u00e7\u00e3o, acrescentando uma dimens\u00e3o mais expressiva ao sistema visual.<\/p>\n<p>A linguagem foi concebida para funcionar de maneira consistente em diferentes contextos, incluindo materiais institucionais, sinaliza\u00e7\u00e3o, ambientes cl\u00ednicos, uniformes e plataformas digitais.<\/p>\n<h2>Dire\u00e7\u00e3o de arte e universo visual<\/h2>\n<p>Para complementar o sistema de identidade, a Vauss desenvolveu estudos de dire\u00e7\u00e3o de arte e aplica\u00e7\u00f5es conceituais voltadas ao universo da ALQUO.<\/p>\n<p>A proposta visual valoriza ambientes cl\u00ednicos contempor\u00e2neos, arquitetura sofisticada, equipamentos de diagn\u00f3stico e intera\u00e7\u00f5es naturais entre profissionais de sa\u00fade e pacientes.<\/p>\n<p>A fotografia assume um papel importante na comunica\u00e7\u00e3o, aproximando a dimens\u00e3o tecnol\u00f3gica da medicina de sua ess\u00eancia humana.<\/p>\n<p>A dire\u00e7\u00e3o de arte prioriza composi\u00e7\u00f5es limpas, ilumina\u00e7\u00e3o equilibrada, enquadramentos editoriais e uma est\u00e9tica realista, evitando imagens excessivamente artificiais ou representa\u00e7\u00f5es gen\u00e9ricas do setor m\u00e9dico.<\/p>\n<p>O resultado \u00e9 um universo visual pensado para transmitir profissionalismo, tranquilidade e confian\u00e7a.<\/p>\n<h2>Comunica\u00e7\u00e3o: ci\u00eancia e cuidado na mesma linguagem<\/h2>\n<p>A constru\u00e7\u00e3o da marca tamb\u00e9m contemplou o desenvolvimento de uma plataforma de comunica\u00e7\u00e3o alinhada ao posicionamento estrat\u00e9gico.<\/p>\n<p>O tom de voz da ALQUO foi concebido para ser claro, seguro, pr\u00f3ximo e sofisticado.<\/p>\n<p>A linguagem procura transformar informa\u00e7\u00f5es t\u00e9cnicas em mensagens compreens\u00edveis, mantendo o respeito necess\u00e1rio \u00e0 comunica\u00e7\u00e3o em sa\u00fade.<\/p>\n<p>O conceito de comunica\u00e7\u00e3o valoriza a import\u00e2ncia de cada detalhe na experi\u00eancia diagn\u00f3stica, desde o primeiro contato at\u00e9 o relacionamento com o paciente.<\/p>\n<p><strong>Cada imagem representa informa\u00e7\u00e3o. Cada exame faz parte de uma hist\u00f3ria. Cada paciente merece aten\u00e7\u00e3o.<\/strong><\/p>\n<p>Essa vis\u00e3o estabelece uma conex\u00e3o entre conhecimento cient\u00edfico e experi\u00eancia humana, criando uma base consistente para futuras a\u00e7\u00f5es institucionais, campanhas, conte\u00fados digitais e materiais de relacionamento.<\/p>\n<div id='gallery-3' class='gallery galleryid-226974 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-07\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-07.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-08\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-08.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-09\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-09.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-10\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-10.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-11\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-11.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-12\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-12.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a 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https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-17-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-17.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-18\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-18-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-18-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-18-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-18-768x432.webp 768w, 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https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-20-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-20-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-20-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-20-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-20.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-21\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-21.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-22\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-22.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-23\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-23.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-24\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-24.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-25\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-25.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-26\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-26.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-27\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-27.webp 1920w\" 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https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-28.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-29\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-29-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-29-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-29-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-29-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-29-1536x864.webp 1536w, 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https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-31-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-31-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-31-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-31.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-32\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-32.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-33\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-33.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-34\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-34.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-35\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-35.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-36\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-36.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-37\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-37.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-38\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-38.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-39\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-39.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vauss.com.br\/en\/cases\/alquo-branding-para-medicina-diagnostica\/alquo-brandbook-40\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40-1024x576.webp\" class=\"attachment-large size-large\" alt=\"Branding medicina diagn\u00f3stica\" srcset=\"https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40-1024x576.webp 1024w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40-300x169.webp 300w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40-768x432.webp 768w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40-1536x864.webp 1536w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40-18x10.webp 18w, https:\/\/vauss.com.br\/wp-content\/uploads\/2026\/10\/alquo-brandbook-40.webp 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2 data-pm-slice=\"1 1 []\">O resultado: uma identidade com personalidade pr\u00f3pria<\/h2>\n<p>O projeto ALQUO representa a integra\u00e7\u00e3o entre naming, estrat\u00e9gia de marca, identidade visual e comunica\u00e7\u00e3o.<\/p>\n<p>A partir de uma proposta de posicionamento clara, a Vauss construiu uma linguagem de marca que busca diferenciar a ALQUO no segmento de medicina diagn\u00f3stica premium.<\/p>\n<p>O trabalho demonstra como o branding pode transformar atributos t\u00e9cnicos em uma identidade com significado, personalidade e consist\u00eancia visual.<\/p>\n<p>Mais do que criar um logotipo, o objetivo foi estabelecer as bases de uma marca preparada para se comunicar com clareza, transmitir confian\u00e7a e oferecer uma experi\u00eancia visual coerente em diferentes pontos de contato.<\/p>\n<p><strong>ALQUO. Medicina Diagn\u00f3stica.<\/strong><\/p>\n<h3>Resumo direto do case (AEO)<\/h3>\n<p>A Vauss desenvolveu o projeto de naming, branding, identidade visual e comunica\u00e7\u00e3o da ALQUO, uma marca de medicina diagn\u00f3stica premium concebida para S\u00e3o Paulo. O trabalho envolveu estrat\u00e9gia de posicionamento, cria\u00e7\u00e3o do nome, desenvolvimento de lettering personalizado, defini\u00e7\u00e3o de paleta crom\u00e1tica, dire\u00e7\u00e3o de arte e linguagem institucional. A proposta integra precis\u00e3o cient\u00edfica, sofistica\u00e7\u00e3o e aten\u00e7\u00e3o humana para construir uma identidade diferenciada no setor de sa\u00fade.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<p><strong>O que envolve um projeto de branding para laborat\u00f3rios?<\/strong><\/p>\n<p>Um projeto de branding para laborat\u00f3rios pode incluir pesquisa de mercado, posicionamento estrat\u00e9gico, naming, cria\u00e7\u00e3o de logotipo, identidade visual, comunica\u00e7\u00e3o institucional e diretrizes de aplica\u00e7\u00e3o da marca em ambientes f\u00edsicos e digitais.<\/p>\n<p><strong>Qual foi o objetivo do branding da ALQUO?<\/strong><\/p>\n<p>Construir uma marca de medicina diagn\u00f3stica com posicionamento premium, capaz de transmitir precis\u00e3o, credibilidade, sofistica\u00e7\u00e3o e aten\u00e7\u00e3o individualizada aos pacientes.<\/p>\n<p><strong>Como foi desenvolvido o naming ALQUO?<\/strong><\/p>\n<p>O nome surgiu de um processo criativo orientado \u00e0 diferencia\u00e7\u00e3o, \u00e0 sonoridade e \u00e0 constru\u00e7\u00e3o de uma identidade propriet\u00e1ria. A proposta utiliza uma denomina\u00e7\u00e3o curta e abstrata, complementada pelo descritivo Medicina Diagn\u00f3stica.<\/p>\n<p><strong>Por que a identidade visual \u00e9 importante para empresas de sa\u00fade?<\/strong><\/p>\n<p>A identidade visual contribui para a percep\u00e7\u00e3o de profissionalismo, reconhecimento e consist\u00eancia da marca. Quando integrada a uma estrat\u00e9gia de branding, ajuda a comunicar os valores da empresa e a organizar sua presen\u00e7a em diferentes canais de relacionamento.<\/p>\n<p><strong>Quais servi\u00e7os de branding a Vauss desenvolve para empresas de sa\u00fade?<\/strong><\/p>\n<p>A Vauss atua na cria\u00e7\u00e3o e moderniza\u00e7\u00e3o de marcas, incluindo naming, posicionamento estrat\u00e9gico, desenvolvimento de logotipos, sistemas de identidade visual, brandbooks, apresenta\u00e7\u00f5es institucionais, comunica\u00e7\u00e3o e experi\u00eancias digitais.<\/p>","protected":false},"excerpt":{"rendered":"<p>Branding para medicina diagn\u00f3stica<\/p>","protected":false},"featured_media":227015,"template":"","nproject-category":[],"nproject-tag":[],"class_list":["post-226974","nproject","type-nproject","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject\/226974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media\/227015"}],"wp:attachment":[{"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/media?parent=226974"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-category?post=226974"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/vauss.com.br\/en\/wp-json\/wp\/v2\/nproject-tag?post=226974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}